The Forum is Westminster College’s independent student-run news organization, which provides print, photojournalism, video and podcast news content to its students, alumni, faculty and the Sugar House community. A few challenges presented themselves. First, the editor-in-chief thought the website looked more like a blog, and less like a news source. They had issues with no articles showing up when users went to their desktop and mobile sites. Second, many members of The Forum’s target demographics don’t engage with the news content because of low awareness. And although more than half of the organization’s users come to the website on their phones, those who do engage don’t have an optimal mobile experience.