Glad You're Taking the Time to Get to Know Me Better.

I have been living & working in Salt Lake City, Utah as a graphic designer and illustrator. What took root in 2010 as a side gig for friends starting businesses has flourished into an unequivocal passion. With a focus on branding, design and web, (with a little video sprinkled in there) my portfolio spans almost a decade showcasing multiple industries from skincare and consumer package goods to tech and even the fishing industry. How about we get to work on your next project? – Start Here

I Live by a Few Simple Rules

Work Hard

Sometimes you have to roll up your sleeves and put a little elbow grease into whatever you are doing. The best feeling is finishing up the day knowing you performed at your best. "It's been a haaaard day's night, and I've been worrrrkkkkkkin' like a daaawwwwg."

Play Harder

I love working hard, but I love playing harder. Sitting on a beach in Cozumel drinking a mojito. Backpacking through the Rocky Mountains. Cooking carne asada tacos for friends and family. I couldn't ask for more.

intelligence having fun

Being creative is the foundation of this profession, but I enjoy taking it up a notch. Developing big concepts to solve the big problems. "Creativity comes from a conflict of ideas" - Donatella Versace

Teamwork dream work

What would I do without a great team to push me past the limits of my own decisions? I have had the privilege to work with amazing individuals who are skilled in their area of expertise. Keeping me from total destruction...

stay golden ponyboy

Authenticity gets spread around like wildfire nowadays, and I am going to help that fire burn baby burn! I have stayed true to my values and have done work that brings meaning to my life - Most of the time. Authenticity... It's the real stuff.

Vocation Station

What can I say... I was lucky enough to find my true calling and now I am pursuing it to the 10th degree. Turning peoples visions into reality never gets old. Ohhhh those tasty designs!

Experience

2015 – Present

As an independent contractor, I lead and manage multiple members of a creative team on marketing, design and branding projects to support the clients’ vision. I collaborate with the team to determine how to represent clients’ concepts best visually. I have gained a huge amount of experience working with a variety of brands in a variety of industries helping me adapt to whatever challenges are thrown at me.

  • Manage project progression and timelines to ensure successful completion within clients’ budgets, ranging from $3,000 to $30,000, and deadlines.
  • Building a relationship of mutual trust with multiple clients to ensure concerns and questions are handled respectfully, resulting in numerous repeated long term contracts with most Abaddon Studio’s clients.
  • Use a strategic framework to understand the clients’ customers, brand and business goals, to create a deep understanding of their needs and maintain consistency for their brand.
  • Producing high-end/premium brand systems, designs, web and videos.
  • High levels of autonomy and trust in decision-making.
  • Contracted Client List: Batch Twenty-One, Westminster College, The Forum, Venom Coffee, Grit Visuals, Lexie’s Beauty Bar, Minimalust, Party Beach Ski Camp, My Mini Casa, Red Dog Accounting, Atavus & Lowland Lion’s Rugby, And More.

Feb 2019 – Present

My position as a Marketing Coordinator at Online Image had me in a variety of roles. I designed multiple internal documents that maintained brand consistency across departments. Including proposals, illustrations, infographics, emails and more. Also using UX/UI to develop landing pages for various clients that resulted in a 96% increase in conversions.

  • Design proposals and packages to help the team gain new clientele.
  • Design and write messaging for multiple conferences. Assets include 20′ x 30′ booth, pull-up banners, brochures, promo, business cards, etc.
  • Developed a strong understanding of customer profiles (CEO, CMO, COO) to create an email campaign with over a 100% open rate, becoming semi-viral, and getting shared with others, not on our email list.
  • Coordinate events for 2 – 8 attendees. Support all registration, plane, hotel, assets, shipping and more are taking care of before attendees arrive on location.
  • Created landing pages for Online Image’s customers, resulting in a 96% increase in conversions, – 49% in the cost of conversions, going from a cost-conversion goal of $30 per conversion to a $16 per conversion. Based on research about the target audience.

May 2017 – May 2018

Designed a monthly eight-page newspaper that reached over 2,700 Westminster College students, faculty and alumni monthly. I worked with 20 staff members to find the best design solutions for their ideas, including infographics, posters, graphs, logos and video templates.

2011 – 2015

Served in a leadership position and was responsible for the safety, welfare and equipment of three team members. I was responsible for millions of dollars’ worth of equipment and kept it maintained for four years. Received an Army Achievement Medal, Army Commendation Medal and Combat Infantryman Badge.

Education

B.A. in Communication with an Emphasis on Branding

Deans List for eight consecutive semesters
Designed Westminster College’s newspaper for 1 year
A member of the Graphic Design Club

Key Course Curriculum
  • Design Foundation
  • Design and the User Experience
  • Web Writing and Design
  • Business and Professional Writing
  • Photography
  • Advertising
  • Infographic Design
  • Communication Law and Ethics
  • The Art of Type

The Futur

  • CORE Advanced Strategy Kit
  • Logo Design & Construction
  • Social Media Marketing
  • The Brand Messaging Kit
  • The Pitch Kit
  • The Complete Case Study
  • The Legal Kit
  • Blogging For Creative Professionals

Skillshare

  • Logo Design
  • Package Design
  • Product Photography
  • Product Mockups
  • Illustration
  • Writing

Skills

  • Leadership
  • Working in a Team
  • Conceptual Ideation
  • Communication
  • Working with Contractors/Freelancers
  • Talking/Working with Budgets
  • Project Management

  • Strategy
  • Brand Consistency Across Platforms
  • Brand Guidelines
  • Messaging
  • Design System
  • Photography
  • Illustration
  • Iconography
  • Data visualization
  • Infographics
  • Interactive elements
  • Video and motion
  • Web Design

  • Graphic Design
  • Typography
  • Color Theory
  • Identity Marks
  • Print Design
  • Editorial Design
  • Package Design

  • Copywriting
  • Brand Messaging
  • APA Style
  • News Writing

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Google Suite
  • Microsoft Office Suite
  • WordPress
  • Figma
  • Keynote

Familiar With

  • Webflow
  • Adobe XD
  • Adobe After Effects
  • Adobe Audition
  • Divinci Resolve
  • HTML

Need to Add a Creative
Partner to Your Team?

Shoot me an email to talk shop or to just chat about branding and design – jesserudycervantes@gmail.com

Send an EmailSee My Work